Freight Broker Training Program – Consider Internet Marketing – More Money, Better Hours

Before you sign up for a freight broker training program, you might want to take a look at Internet Marketing as a way to create income. The hours are better, and you can probably make more money as an internet marketer than you can as a freight broker. I know a handful of freight brokers and a handful of internet marketers – the internet marketers that I know make a lot more money than the freight brokers I know.

If you are looking for a way to work out of your home office, both work well. Working as a freight broker, or an agent for a freight broker is a great way to make money and develop a career. The biggest problem that I found as a freight broker was the time commitment. I lived in the North Central Rockies and had clients on both the East coast and the West coast. In order to take advantage of the early morning business and the late afternoon business on both coasts, I was on the phone from 6am to 6 pm five days a week.

I found that I couldn’t get too far away from the “office.” When a trucker needs a load or a shipper needs a truck, neither will wait very long for you to get back to the office to check out schedules and availability. It is a very competitive business, and they will quickly find someone else who can fill their needs.

Once you have established yourself, and developed a strong customer base, you will have a little more flexibility with your time, but not much. Most truckers only stop to eat and sleep. In order to pay their bills, once they deliver a load, they need to pick up another one ASAP. They will check the internet loadboards and find a load. If they call you about one of your loads, and you aren’t there to help negotiate the price and get them loaded, they will call the next broker on the board.

The real task of a freight broker is to negotiate the price between the shipper and the hauler. Rarely can you set up a load on one phone call. Many loads require multiple back-and-forth calls until both parties can agree on a price. Negotiating skills and a lot of diplomacy are required to get the job done.

The key to success as a freight broker is to establish a handful of loyal shippers who will always call you first to get a truck under their load. That’s not always easy, as many of the big shippers have their own in-house brokers and agents. It is a very competitive and sometimes cut-throat business. In a sense, the freight broker business is a zero-sum game. There are thousands of shippers and thousands of loads, but the scope of each individual freight broker is limited. When two brokers vie for the same load, one will win, and one will lose.

Internet Marketing, on the other hand, does not require the commitment to such a demanding time schedule. While it does require the same dedication, the need for “desk time” is much less rigorous. Because of the vast capacity of the internet and the huge online demand for products and services, internet marketing is far from a zero-sum game. The marketplace spans the globe, and the choice of products and services is limitless. Google reports well over 2.5 billion searches a day, and Neilson Online estimates that 84% of the 2 billion global internet users have shopped online, assuring that someone, somewhere is always looking for something to buy.As an internet marketer, you can offer many different products and services to many different people.

The freight broker training program and the internet marketing training program will both require some time and some money to learn the basic skills needed, but both are relatively easy disciplines to master. In either case, the common benefit is the ability to work out of your home office, and be your own boss. As a freight broker, your real-time presence on the phone is the most important aspect of your business. As an internet marketer, your virtual presence on the internet is the most important aspect of your business.